A redirect test, (a.k.a. split URL test), is a type of A/B test that allows you to test separate web pages against each other. In redirect tests variants are identified by URL or path instead of an element(s) on the page. Redirect tests are useful when you want to test two very different landing pages, or a complete redesign of a page.
Test two different landing pages, with different URLs:
- Original – www.example.com/landing1
- Variant – www.example.com/landing2
Test a redesigned page hosted on a subdomain:
- Original – www.example.com
- Variant – new.example.com